Friday, November 12, 2010

Acronyms

Am I the only one or does it seem like no one wants to say full names of things or full sentences anymore? If you know me at all I’m very much in favor of efficiency, but I think these acronyms are getting out of control. Everywhere I look I’m surrounded by acronyms.

Besides the obvious texting world, I’ve noticed companies are starting to shorten their names to join the trend. Of course, I’ve always been bombarded with them from my industry and job. Then, there are people’s job titles within this industry.
And finally, as you may or may not know, I’m a mom. When I first joined this culture I went on BabyCenter.com and read those blogs and comments. Let me tell you, that was like trying to decipher a whole new language! Anyway, I thought I’d give you a little test and see how well you do.

Company names
AFV, AOL,  AT&T,  BBC,  BMW,  BW3, CBS,  CVS,  DHL,  DKNY,  DQ,  EA Sports/Games, GE,  GEICO, GM, HBO,  HP, IBM, IHOP, KFC, BP, LG, MLB, NASA, NSCAR, PBS, UPS

Media / Advertising
ADCD,  AMD,  BDI, CDI, CPA, CPC, CPM, CPP, DEC, GRP, NDAC, PPC, PPM, CTR, ROS, OOH, HUT, R&F, MG, TRP, UV

Agency Names
BBDO, DDB, K/H, OBA, OMD, TBWA, WPP plc

Titles
AAE, ACD, AE, AMD, CEO, CFO, CMO, EVP, PA, SVP

Texting
BRB, DL, FB, LMAO, OMG, TMI, GTG, LOL, NP, ROFL

Mother community
AP, CS, DC, DD, DP, FF, LO, L&D, SAHP, TTC, US


Needless to say, they are everywhere. If you want to discuss how the world has become nuts and too time starved to say the whole name of things, I’m all ears. Call me anytime!






ANSWERS

Company names
AFV - America’s Funniest Home Videos
AOL – America Online
AT&T - American Telephone & Telegraph
BBC - British Broadcasting Corporation
BMW - Bavarian Motor Works
BW3 – Buffalo Wild Wings
CBS - Columbia Broadcasting System
CVS - Consumer Value Store or Convenience, Value, and Service
DHL - Dalsey, Hillblom and Ly
DKNY - Donna Karan New York
DQ - Dairy Queen
EA (EA Sports/EA Video Games, etc) – Electronic Arts
GE – General Electric
GEICO - Government Employees Insurance Company
GM – General Motors
HBO – Home Box Office
HP – Hewlett Packard
IBM – International Business Machines
IHOP – International House of Pancakes
KFC – Kentucky Fried Chicken
BP – British Petroleum
LG – Lucky Goldstar
MLB – Major League Baseball
NASA - National Aeronautics and Space Administration
NSCAR - National Association for Stock Car Auto Racing
PBS - Public Broadcasting Service
UPS - United Parcel Service

Media / Advertising
ADCD – Art Directors Club of Denver
AMD – Morning Drive
BDI - Brand Development Index
CDI - Category Development Index
CPA – Cost Per Action
CPC – Cost Per Click
CPM – Cost Per Thousand
CPP – Cost Per Point
DEC – Daily Effective Circulation
GRP – Gross Rating Point
NDAC – New Denver Ad Club
PPC – Pay Per Click
PPM - Portable People Meter
CTR – Click Thru Rate
ROS – Run of Site
OOH – Out of Home
HUTs – Households Using Television
R&F – Reach and Frequency
MG - Make Good
TRP – Target Rating Point
UV – Unique Visitors

Agency Names
BBDO - Barton, Durstine & Osborn and Batten Co
DDB - Doyle Dane Bernbach
K/H – Karsh/Hagan
OBA – O’Brien Advertising
OMD – Omnicom Media Group
TBWA - Tragos, Bonnange, Wiesendanger and Ajroldi
WPP plc - Wire and Plastic Products

Titles
AAE – Assistant Account Executive
ACD – Associate Creative Director
AE – Account Executive
AMD – Associate Media Director
CEO – Chief Executive Officer
CFO – Chief Financial Officer
CMO – Chief Marketing Officer
EVP – Executive Vice President
PA – Production Assistant
SVP – Senior Vice President

Texting
BRB - Be Right Back
DL – Down Low
FB - Facebook
LMAO – Laughing My A** Off
OMG – Oh My God
TMI – Too Much Information
GTG - Got to go
LOL – Laugh Out Loud
NP – No Problem
ROFL – Rolling On The Floor Laughing

Mother community
AP – Attachment Parenting
CS – Cesarian Section
DC - Daycare
DD – Darling Daughter
DP – Dear Partner
FF – Formula Feeding
LO - Little One
L&D – Labor and Delivery
SAHP – Stay At Home Parent
TTC – Trying To Conceive
US - Ultrasound

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